WinView today announced a $12 million Series B funding round to help the company further develop and market its skill-based mobile app across a range of professional sports, including baseball, basketball and football (MLB, NBA and NFL), by converting fans and TV viewers from spectators into play-along-live participants.

The WinView Games app brings together the worlds of live TV sports, mobile apps, games of skill and interactive advertising so that sports fans and fantasy players can enjoy sports on TV in a new way by having more fun and interacting with their favorite teams, and with each other. Available on iOS and Android, WinView Games allows users to play along in real time with live televised sports and compete to accurately predict the plays on the field in order to win cash prizes. WinView Games is an ad-supported app that is 100% free to play. The games covered by WinView are produced in a live studio by a team of producers based on what is happening in real time.

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Investors in this series B round include Graham Holdings Company, Discovery Communications, Ted Leonsis’ Monumental Sports & Entertainment and LionTree Partners.

WinView Games, launched in 2014, has previously raised $8 million and represents the next evolution of two-screen TV entertainment in the U.S, as in-game sports predictions already has caught on and become more popular than daily fantasy sports in Europe.

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