Vocativ’s “deep web” experiment seems to have failed. In a post from Vocativ today, it was announced that the news and investigative journalism website will undergo a change in format strategy, one that focuses exclusively on video and long-form programming.

From the announcement:

“Today, we are announcing that Vocativ will shift to an all-video format. We are tripling our investment in video and establishing a dedicated unit to create compelling video content, from mini docs to docu-series and feature-length films. We will distribute via social channels and platforms, as well as through partnerships with television networks, OTT players and others. Our new programming and partnerships – which we will reveal in more detail in the coming weeks – will be exclusive, global and technology-driven, focusing on both historical features and current events, as well as on subject areas in which we can deploy our IoT and deep web analytics technology, such as raw, unscripted series and sports programming. We believe this focus on video will be the most important strategic shift for our business since its inception.”

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As a result of the announcement, 21 editorial staffers will be laid off, but Editor in Chief Ben Reininga will remain with the company.

 

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