Univision has announced in a press release that it has partnered with Videology Group to provide Univision with cross-screen planning, forecasting and measurement capabilities as the company diversifies its programming ranges across multiple platforms.

Univision plans to use the partnership to “leverage opportunities in audience-based selling and the ability to deliver data-driven solutions for clients seeking to connect to Hispanic consumers,” focusing on “planning, execution, optimization, and measurement of television campaigns with greater efficiency, producing greater overall results for key partners.”

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Steve Mandala, EVP of Advertising Sales, Univision:

“Univision is always looking for new ways to create connections between our audience and advertisers. Our partnership with Videology will offer a state-of-the-art platform that enables automated capabilities for clients, therefore offering advertisers a wide array of new opportunities to attract the Hispanic consumer using cutting-edge digital technology.”

Scott Ferber, Founder and CEO, Videology:

“We’re delighted to be working with Univision in helping them bring advanced TV solutions to their advertisers. Advertisers and agencies are increasingly interested in applying advanced and first-party data to all their cross-screen video campaigns, including television. Our partnership with Univision helps ensure that the important Hispanic consumer base is included in this growing trend.”

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