Univision has announced in a press release that it has partnered with Videology Group to provide Univision with cross-screen planning, forecasting and measurement capabilities as the company diversifies its programming ranges across multiple platforms.
Univision plans to use the partnership to “leverage opportunities in audience-based selling and the ability to deliver data-driven solutions for clients seeking to connect to Hispanic consumers,” focusing on “planning, execution, optimization, and measurement of television campaigns with greater efficiency, producing greater overall results for key partners.”
Steve Mandala, EVP of Advertising Sales, Univision:
“Univision is always looking for new ways to create connections between our audience and advertisers. Our partnership with Videology will offer a state-of-the-art platform that enables automated capabilities for clients, therefore offering advertisers a wide array of new opportunities to attract the Hispanic consumer using cutting-edge digital technology.”
Scott Ferber, Founder and CEO, Videology:
“We’re delighted to be working with Univision in helping them bring advanced TV solutions to their advertisers. Advertisers and agencies are increasingly interested in applying advanced and first-party data to all their cross-screen video campaigns, including television. Our partnership with Univision helps ensure that the important Hispanic consumer base is included in this growing trend.”