For several years, “traditional” Social TV on-air applications have involved prodigious display of moderated Facebook posts and Tweets on-air.
In a blog post, Social TV company Tagboard highlighted several of their recent on-air and second screen executions featuring Snapchat as an integral participation mechanism, advancing the format for live on-air and in venue participation.
First, in April, 2016, Snapchat content was featured on-air on at the 2016 Billboard Latin Music Awards. Then, in July of that year, Telemundo brought snaps directly on air during their “Premios Tu Mundo” program.
For the 2017 Billboard Latin Music Awards on Telemundo, live Snapchat Spectacles content was featured on air.
Sports stadiums utilized Tagboard’s implementation of Snapchat as well, and snaps were displayed on stadium screens at Safeco Field for the Seattle Mariners, at U.S. Bank Stadium for the NFL’s Minnesota Vikings, at Auburn University’s football stadium, at the Tokyo Dome for Japan’s national baseball team Samurai Japan, and at New Orleans’ Smoothie King Center for the NBA New Orleans Pelicans.
In March of this year, NBC’s Golf Channel brought a Snapchat story on air during Golf Central. (Source: NBC Golf, Tagboard)
Snapchat executions also made its way to concert stages during Capital One’s “#Jamfest” in April.
For soccer, Tagboard executed several Snapchat projects including a stadium display for FC Everton of the English Premier League, and FC Bayern Munuch embedded Snapchat content on their website. In France, for Olympique de Marceliles, fans were invited to engage in an in-stadium story execution.