Venturebeat reports that Samsung will broadcast several events in VR this summer to create more non-gaming content for the new medium.

Utilizing Samsung’s Gear VR, users who select the VR Live Pass on the Samsung VR app early next month will enable Gear VR users to enjoy live events in VR on the platform.   The VR Live Pass is offered free to Gear VR users.

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Live events with Samsung partners include:

•UFC® 212: ALDO vs. HOLLOWAY, Rio de Janeiro, Brazil, June 3, 2017: For the first time in UFC history an event will be live streamed in Virtual Reality. Fans will witness this highly-anticipated event in high-quality 360-degree live stream and will have access to additional VR content, including pre-event and post-event show highlights with UFC featherweight champion José Aldo and interim UFC featherweight champion Max Holloway.*

• X Games Minneapolis, USA July 13 – 16, 2017: Gear VR users will be able to experience the thrill of the X Games from the comfort of their homes as they watch the world’s best BMX riders and skaters, including Jimmy Wilkins, Chad Kerley and Jagger Eaton compete at the biggest action sports event of the year.

• Live Music Concert with International Artists, USA August, 2017: Music fans around the world will get the best seats in the house to watch one of the most exciting, high-energy and renowned music acts with Live Nation, the largest live event company in the world.

Younghee Lee, CMO and EVP, Samsung Electornics:

“We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem.  Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”

UFC COO Ike Lawrence Epstein:

“We’ve always felt that the potential of combining UFC events with virtual reality would give our fans the ultimate enhanced experience. We’re excited to partner with Samsung on this game-changing initiative to further revolutionize how fight fans consume our content and live events around the world.”

Tim Reed, VP, ESPN X Games:

“The X Games is the premier action sports event that continually provides a platform for athletic progression. From never been done tricks to awe-inspiring competition, Samsung’s Gear VR technology is perfect to showcase dynamic action sports to viewers across the world.”

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