New England Sports Network (NESN), the official broadcast network of Boston’s MLB Red Sox and NHL Bruins, used a cellular-based system from LiveU instead of a traditional satellite truck for on-site video transmission back to NESN studios.
Instead of producing the games on site and incurring additional travel, satellite, and personnel costs, NESN produced the games from their Boston headquarters’ control room, where graphics, replays, and other video elements were added. Six live camera feeds powered by the LiveU transmission units were sent directly to Boston with low latency.
Joseph Maar, NESN’s Vice President of Programming & Production, Executive Producer:
“During a couple of the initial games, we employed a SNG truck for comparison and cut in the control room between a LiveU camera and the same camera via satellite. It was difficult to see the difference between the feeds LiveU has made cellular bonding a viable option for affordable live sports production and transmission, particularly from venues with no connectivity. We spent significantly less than the cost of an SNG vehicle, satellite time, and travel expenses.”
Mike Savello, LiveU VP of Sales:
“At Home Production over mobile IP offers a huge market opportunity for being able to backhaul when you don’t have fiber or satellite-based technology available or the cost infrastructure to support that type of production. Our technology is the perfect gateway to at home production for the mass market. Organizations can consolidate a bulk of the technical infrastructure and stop transporting expensive gear around the country.”
NESN continues to use LiveU transmission units for its regular season pre/postgame coverage, including live reports, player sound and manager press conferences. The network believes LiveU’s new LU600 transmission unit will enhance the HD picture quality and transmission reliability, allowing them to explore new programming opportunities.