As part of its 2017-18 Upfront presentation, NBC Universal’s Telemundo Enterprises – which encompasses the Telemundo broadcast network and the Universo cable network – announced a number of innovative programming formats.

During the presentation, the network unveiled the first-ever virtual reality (VR) experience for the 2018 FIFA World Cup and the program Double Acción 52, as well as its first digital bilingual reality show, the first-ever Hispanic Snapchat show as well two multiplatform content collaborations with BuzzFeed.

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Telemundo’s Spanish-language coverage of the 2018 FIFA World Cup Russia will be available via live stream on desktops, tablets, the Telemundo Deportes En Vivo App, and on connected TV’s, including Roku, Apple TV and Amazon Fire.

Cesar Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group:

“Telemundo continues to drive growth in Hispanic media with original content that resonates with today’s Hispanic in the U.S. Latinos are evolving and they are influencing our economy and mainstream culture more than ever. Telemundo has evolved with them by offering innovative entertainment, news and sports, fulfilling their growing appetite for quality programming in Spanish across all platforms.”

Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal:

“Telemundo provides advertisers the ability to combine the compelling, high-quality storytelling with passionate and powerful consumers to fuel their business growth. This Upfront, we’re talking to the ad community about making a shift in their spend because we know that Telemundo is the best place to reach engaged Hispanic audiences at scale and drive a company’s business objectives better than the marketplace alternative. Being a part of the NBCU Portfolio affords Telemundo partners access to our data and content capabilities.”

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