London’s Monterosa, developer of interactive TV apps for broadcasters, has announced a multi-year deal which extends its relationship with ITV to develop new interactive TV apps for ITV’s Love Island, The X Factor, and I’m Celebrity.
Each app will use Monterosa’s LViS platform and Fan Companion products as the foundation for the apps. Fan Companion is an all-in-one native app experience that enables fans to interact with a show format throughout the week, not just during air time.
Over the the last 12 months Monterosa has powered over 515 million fan interactions and delivered apps to markets in France, Portugal, Sweden, Chile and the UK – including I’m a Celebrity and Britain’s Got Talent for ITV.
William van Rest, Online Editorial Director, ITV Digital Studios:
“Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years. In selecting a preferred partner, we recognised Monterosa’s mix of creativity, technical and commercial capabilities with the reliability of the LViS platform which handles the huge number of fans that our shows attract.”
Tom McDonnell, CEO, Monterosa:
“ITV audiences love to interact with TV formats both live and between shows and we’re proud to have achieved many millions of app installs in the last 6 months alone. With this new commitment, we’re looking forward to evolving ITV’s fan interaction strategy by providing the best voting, play-along games and exclusive content to fans, and new digital activation for sponsors for new and existing shows.”