While OTT viewing has been measured to represent a growing segment of the cross-platform television viewing landscape, OTT audience behavior measurement has traditionally been difficult to quantify. To provide greater tools to measure this behavior, comScore today announced the launch of its its new syndicated service, comScore OTT Intelligence.
With this service, subscribers can receive one-stop statistics including household reach, audience size and demographics as well as other usage metrics in a a single view. OTT providers Netflix, Amazon, Hulu, YouTube, and many more are available in the interface. In addition, the data can be further segmented for homes classified as “cord-cutting” or “cord-never,” as well as for those who subscribe to traditional cable or satellite services.
ComScore’s Mike Rich, Vice President of Emerging Products:
“With very limited insight into viewing behavior across providers, the OTT market has largely been a black box. As more TV viewers look beyond traditional content sources, it’s more important than ever for networks, content producers, device manufacturers and others in the ecosystem to understand this growing segment of cross-platform viewing.”
ComScore OTT Intelligence is available now for subscribers.
Photo: PRNewsFoto/comScore, Inc.