Beenius is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM's solutions into its global interactive TV platform. This will provide its partners in 45 countries with a standardized connection to programmatic advertising ecosystem and deliver cutting-edge solution for effective monetization of advertising.
Univision has announced a partnership with Videology Group to provide Univision with cross-screen planning, forecasting and measurement capabilities as the company diversifies its programming ranges across multiple platforms.
Traditional TV commercials are at the eye of a digital storm as broadcasters race to embrace new technologies allowing advertisers to more precisely target their most valuable customers. Media buyer Scott Kowalchek with DirectAvenue predicts the fast-moving adoption of Advanced TV will bring about a paradigm shift in advertising, convincing marketers to move their ad dollars away from digital platforms and spend more money on TV ads.