Sunday, October 22, 2017

Univision Taps Videology As Programmatic Advertising Partner

Univision has announced a partnership with Videology Group to provide Univision with cross-screen planning, forecasting and measurement capabilities as the company diversifies its programming ranges across multiple platforms.

Kowalchek: Advanced TV Adoption Will Bring Advertisers Back To TV Ad Spending

Traditional TV commercials are at the eye of a digital storm as broadcasters race to embrace new technologies allowing advertisers to more precisely target their most valuable customers. Media buyer Scott Kowalchek with DirectAvenue predicts the fast-moving adoption of Advanced TV will bring about a paradigm shift in advertising, convincing marketers to move their ad dollars away from digital platforms and spend more money on TV ads.